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Social Media Certificate and Education

Social media and social media marketing has been around a bit but it is really taking off in recently years as companies discover its power and effectiveness.  This is one particular area I'm highly interested in, and would like to see it grow to be a worthy contender for traditional media.

So what does it take to be a IT pro in this field?  Sure, having a great deal of experience matters, but it may take a little more than that to get a high level position at a company.

As I start researching into available certification programs and education offered by recognized organization, it was quite shocking to see how many such programs exists out there.

It was apparent that some of these certification programs are offered by virtually unknown institutions or organizations.  Here are the top Social Media Certificates from established organizations and legitimate post-secondary institutions.

Certification in Social Media

1. Rutgers Business School: Mini-MBA Social Media Marketing

The Mini-MBA certificate program helps participants design, manage, and track social media campaigns. It provides the theory behind social media and explores the levers that influence its effectiveness. Participants will gain practical skills and learn the latest technical tools through in-class exercise and hands-on projects.

What you will learn:

  • Analyzing social media marketing opportunities    
  • Exploring the behavioral and psychological factors that drive social media    
  • Understanding how to form and optimize social networks    
  • Designing effective communication strategies of social networks   
  • Implementing measurement strategies to track and measure the ROI of social media    
  • Discovering new social media technologies and learning how and when to employ them
$4,995 per program


2. Georgetown University: Social Media Management

The Certificate in Social Media Management enables professionals tasked with branding, public affairs, marketing communications (internal or external), or community engagement to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations. Through a combination of case study analysis, lecture, project work, and simulations, participants develop expertise in social media planning, campaign management, and analysis to craft an authentic and effective "voice" for their organizations and communities.

What you will learn:

  • Master social media communication principles and platforms
  • Apply strategies and tactics to real projects
  • Implement an effective and comprehensive social media campaign
  • Develop a professional portfolio to demonstrate newly acquired expertise
$4,165 for all 7 courses included

3. University of Delaware: Social Media Marketing Strategy Certificate 

The Social Media Marketing Strategy Certificate will teach participants how to establish an organizational brand in the social media and digital environment and how to create an integrated social media strategy.

What you will learn
  • Learn how to develop a social media marketing campaign
  • Improve your organization's social media presence
  • Understand best practices in mobile marketing

4. Southern New Hampshire University: Social Media Graduate Certificate

The online Social Media graduate certificate program at Southern New Hampshire University gives you valuable tools for evaluating strategic uses of social media, developing a social media strategy and marketing campaign, and creating effective social media messaging for specific target audiences. Understanding how to leverage social media to achieve business goals can significantly increase your career opportunities.

What you will Learn:
  • Create a social media strategy that builds relationships with target markets through social media communities.
  • Develop and execute successful social media marketing strategies that integrate with overarching marketing plans.
  • Carry out market research to create more effective marketing campaigns, improve and optimize products, and generate leads.
  • Target messaging to increasingly mobile audiences who value the opinions of others in their social media groups.

How to look for other programs

I'm quiet surprised that some of the certifications cost so little compared to what private computer learning centers charge for typical IT courses.  Most programs I found cost somewhere between $2,000 to $5,000.

When you Google, try "social media university certificate" as search keywords.  That will give you a lot of matches on certificate programs offered by accredited universities.  Also, don't forget to check the accreditation status of the school if you are not sure.

Social Media Certificate and Education Reviewed by Brandon on Sunday, February 22, 2015 Rating: 5

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